Story image

Guinness World Records migrates to AWS public cloud

09 Oct 2018

Setting records itself, the Guinness World Records (GWR) has made huge strides in its digital transformation journey.

Known worldwide for its eponymous book that works with global brands and businesses to create bespoke record-breaking campaigns, GWR churns through endless amounts of data every week so its digital migration was inevitable.

The organisation is now a digital media brand agency with several products and services, in addition maintaining a presence across digital, events, television, and business solutions.

Because of this shake-up of its foundations, GWR’s existing IT infrastructure was being left behind in the dust and unsuitable for the new demands.

GWR employed the services of Ensono, hybrid IT solutions provider, to manage the migration of its business-critical IT operations to an Amazon Web Services (AWS) platform, moving away from its existing managed cloud services.

“The next phase of our journey is to become an innovative, cloud-first company, with accessible and engaging record-breaking achievements at the heart of what we do; and our IT system must cater for this,” says Guinness World Records IT director Rob Howe.

“Ensono’s understanding of our business demonstrated what was possible with Amazon Web Services and prepares us for the next stage in our evolution.”

To put GWR’s first move to a public cloud environment in perspective, the migration of mission-critical applications will include its capacity to store and manage 4k video downloads, 50,000 critical applications, 47,000 record enquiries from 178 countries, and 6,000 records approved annually.

Howe says in order for the organisation’s growth to continue, it is critical that its IT systems stay on the pulse of change and remain flexible.

“We have a long-standing partnership with Ensono and the team has been a trusted advisor over the last decade and the ideal partner to help us on our transformation journey,” says Howe.

“They have taken on the evolution of our business and devised a solution that caters for us not just today, but prepares us for the future as well.”

Ensono Europe managing director Paul Morris is happy to be continuing this partnership with GWR as the company continues its digital transformation.

“To be able to maintain this long-established and trusted relationship with GWR is a pleasure and we are excited to continue working with such an iconic and dynamic company,” says Morris.

“After a positive and successful partnership, we are glad GWR has put its trust in us and we will continue to provide them with strong business support through the next phase of the company’s evolution.”

Gartner names ExtraHop leader in network performance monitoring
ExtraHop provides enterprise cyber analytics that deliver security and performance from the inside out.
APAC holds largest installed base of storage capacity
"The Global StorageSphere is large and diverse, encompassing many different storage technologies, and growing rapidly."
IBM opens up Watson to run on anything, anywhere
Big Blue has made Watson portable across any cloud with the goal to empower businesses to prevent vendor lock-in and start deploying AI wherever their data resides.
Dell EMC’s new and improved data management capabilities
The company has made updates to its All-Flash storage system and released the ClarityNow software for data management.
Four ways the technology landscape will change in 2019
Until now, organisations have only spoken about innovative technologies somewhat theoretically. This has left people without a solid understanding of how they will ultimately manifest in our work and personal lives.
123Net forms partnership to support Michigan’s innovation drive
With self-driving cars entering the market, the amount of data being used and generated is skyrocketing - demanding the need for more data centres.
Lenovo launches new IT infrastructure-as-a-service offering
Customers can now use and pay for data centre hardware and services - on-premise or at a customer-preferred location - without having to purchase the equipment.
Industry vet Jay Adelson appointed to Megaport board
"Jay is an industry luminary with a tremendous track record of seeing around corners and his appointment highlights our global focus as a company."